Technology and media should help us learn, connect, work and create. It should be an easy and delightful experience. So why is it often difficult, ugly, impersonal or irrelevant?
People are realizing design is key to solving these problems, but are still learning how to employ it successfully.
In my experience successful projects have these 6 principles in common:
Design is in the bones. It starts with how it works. It isn't just adding a pretty skin afterwards.
Trust your designer. Don't mistake fashion or personal preference for design. Good design is never arbitrary.
Challenge your designer. If the current solution doesn't achieve your goals, rather than coming up with your own solution, explain your concerns to your designer.
Put users' needs first. Doing what's easiest to implement doesn't always lead to success.
The devil is in the details. Be sure they don't get lost during implementation.
If you run into problems later, go back to your designer. Don't shoehorn-in a half-thought-out solution.
Partnership. I work closely with you, starting by understanding your goals.
Design Research. I learn what matters to your audience, and test ideas as they evolve.
Concept Sketches. Together we explore and refine ideas.
Interaction Design. Making it work the way people think, from storyboards through detailed wireframes.
Visual Design. Designing the look and feel, from mood boards to final graphics.
Realization. I work closely with developers and others involved in making it all happen.